Ideation of STARTER Basic 2018

UT IdeaLab started its new season with ideation workshop led by inspiring trainer Harald Lepisk. There were almost 70 people present and 14 ideas were selected!

In the beginning, Harald talked about three types of people needed for the team to be successful: hacker, hustler and hipster.

•   The Hipster: Usually working their way into the mix as the designer or creative genius, they'll make sure the final product is cooler than anything else out there. But, not only that, they'll ensure the shade of blue used to accent the font really brings out the subtle homage to an artist from the '70's you've probably never heard of.

  The Hacker: The one most likely to sit quietly through a board meeting until uttering the three sentences that answers the all-important question of "how?" the new idea or initiative can be brought into reality. Resembling MacGyver with their ability to wield various lines of code or programming languages, you'll get dizzy trying to keep up with their keystrokes.

•   The Hustler: They have the tendency to be the most misunderstood member of this trio. The Hipster is likely to accuse the Hustler of having sold out to the man because of their constant question of "It's cool, but is it something our partners and clients want?" The Hacker is likely to do their best to avoid one on one conversations with the Hustler as a result of jock vs. geek episode back in high school. (Ellewood, 2012)

But, when the Hipster brings the creative design and cool factor, the Hacker brings their utility belt of technology solutions, and the Hustler finds the right way to package it all up and take it to the masses in the form of sales and partnerships, it is a combination that is tough to beat. (Ellewood, 2012)

After that 16 ideas were pitched and everyone had to decide in which team they want to be. 14 ideas were selected and teams started to work on understanding the problem they are solving and the business idea.

Good luck to all our new teams:


Chef's Kitchen




Credit Risk



Local Hipster

Medicine Taxi

Project 360

Resto äpp

Smash the Trash


In the second seminar of STARTER programme participants gain knowledge and skills on how to create a Business Model Canvas and use it throughout the idea development process. The interactive workshop is moderated by Taavi Tamm.


The event was funded by European Social Fund.


Ellwood, A. (2012). The Dream Team: Hipster, Hacker, and Hustler. Forbes, 22. August